“I translate current trends for modern women in a classy and elegant way. I think back to the sophisticated necklines and hems of fashion icons like Jackie O, Grace Kelly, and Audrey Hepburn. They had timeless style with modern and elegant details and I strive to bring that to my ladies. I hope you’ll shop with me in store to discover your iconic style!” 

-Jenna Motta, ICONS Boutique owner


Fashionista Jenna Motta launched ICONS in 2001 to provide shoppers with a one-on-one personalized shopping experience. It is our commitment to provide shoppers with high quality, unique, sophisticated apparel, and trustworthy styling advice!

In store, you will find a gorgeous selection of looks by top boutique brands from across North American and Europe including Joseph Ribkoff, Lisette L, FDJ, Dolcezza, Frank Lyman, XCVI, Charlie B, Gigi Moda, and more.

The boutique started with our first location on Cedros Ave and shortly after established our roots in Rancho Santa Fe. ICONS was quickly known for stand out looks and expert styling.

In 2011, ICONS was ready for a larger market and moved to a prime location in Encinitas! The boutique grew its following and branched with exciting events in the local area.

At present day, ICONS is located in Solana Beach with a larger focus on personal styling! Along with in store shopping, the boutique has introduced Facebook Live shopping, live runway fashion shows, and exciting in store events!